SEO for indie products
Own search demand for problems you solve — then point winners into a Shorts habit.
Why it compounds with Shorts
Search captures intent. Shorts capture attention. Apps that grew on TikTok/Reels still need pages that convert when someone Googles the problem later — or when an LLM cites them.
Liftoff and Runify did not “win SEO instead of Shorts.” They used one faceless format for distribution, then converted curiosity into installs. Your site and docs still have to close the loop.
Principles
- One primary intent per page (problem → proof → CTA).
- Ship pages humans finish; avoid doorway keyword spam.
- Internal links: landing → method guides → Create.
- Measure impressions → create → first reel — not vanity rankings alone.
Practice
- Seed keywords from support tickets and Discord questions.
- Keep title/H1 honest; match searcher language, not jargon.
- Refresh winners quarterly; prune thin pages.
Sources & further reading
- SGE — Liftoff $3.6M ARR with one faceless format — Distribution format + product conversion loop
- Stormy — Runify Instagram growth playbook — High-frequency Reels → install path